We at Dixinfotech, being the best Digital Marketing Company in Gurgaon primarily focused on the overall growth of your business that leads to high ROI and turns “leads to customers.”
Our high-end technologies and global standards give your brand the reach and visibility you want to compete with your online competitors. We deploy multiple marketing strategies like search engine optimization, social media marketing, web development, and design, search engine marketing, content writing, and digital advertising that forms a cohesive online platform for our customers.
We as a Web Development Company are highly driven to create emerging technologies for high-performing web and make the website completely responsive that benefits our clients in the long run.
1 - Is digital marketing Easy?
2 - What are digital marketing services?
3 - Who is the father of digital marketing?
4 - What are the types of digital marketing?
5 - What is SEO >> a. Who is the founder of SEO?
b. How SEO Works
c. Organic vs. Paid Results
d. Why Is SEO Important?
e. On-Page SEO Basics
f. Link Building Basics
g. Technical SEO Basics
6 - What is Social Media Marketing
7 - What is Pay-per-Click (PPC)
8 - What is Email Marketing
9 - What is Affiliate Marketing
10 - What is Mobile Marketing
11 - What are the 3 types of digital media?
12 - Is digital marketing good career?
13 - What is scope of digital marketing?
14 - Which is the best and most affordable digital marketing company in Gurgaon?
Like any other profession, digital marketing consists of a core set of hard skills as well as comprehensive career attributes that takes you a long way to master skills. Carving out a successful career in digital marketing is not difficult. However, there are certain soft skills like curiosity, problem-solving, and proactivity. Combining these diversified and challenging skills helps an individual measure and observe progress, leading to successful digital marketing skills.
As mentioned, Digital Marketing is referred to as a promotion of brands to help them connect to potential customers via the internet.
Digital marketing services:
Digital Marketing Strategy
Pay Per Click Marketing (PPC)
Link Building Services
Google Analytics Services
Conversion Rate Optimization
White Label Services
Search Engine Marketing (SEM)
ADA Compliance Services
Email Marketing Services
SMS Marketing Services
SEO Content Writing Services
Social Media Advertising
Social Media Management
Social Media Brand Management
eCommerce Web Design
Target Plan Marketplace
Philip Kotler is referred to as the “father of digital marketing”. He is an American professor who discovered and introduced marketing as an academic discipline and generated 60 marketing tools.
In the past decade, digital marketing has been an important component to carry out the marketing strategy of an organization. As it encompasses various types of marketing tactics and technologies, it consists of 8 types:
Search Engine Optimization
Social Media Marketing
SEO stands for “Search Engine Optimization”, and is widely referred to as the process of getting traffic from free, organic, or natural search results in SERPs. SEO aims to improve your website’s position by increasing its visibility and contributing to the overall success of your website. It also positively affects the quality and quantity of website traffic from search engines.
Danny Sullivan launched search engine optimization. He introduced it as a website that is dedicated to providing information about the online industry, tips while searching on the web, and information or tactics to rank your website better.
Search engines are used by people to search on the internet when they are looking for something. Search engine algorithms are computer programs that help searchers find what they are searching for and provide them with the best results. 3 steps are involved:
Search engines send out web crawlers to find new pages and record this information. These web crawlers discover new web pages that exist and also periodically check their content.
After the web pages are crawled, indexing is the step where it decides whether the crawled pages will be of use or not. If the crawled page is worthy, it will be added to the search index. Most of the web pages that offer valuable content and offers are often placed in the index.
Once the search engines have crawled and indexed your web pages, your website can be ranked. There are more than 200 ranking factors that search engines use to rank your content, and they all fit under 3 main sectors: On-page SEO, Technical Optimization, and Off-page SEO.
Differences between organic and paid search:
Paid search results always appear at the top of the search engine result page whereas organic search result appears beneath them.
With paid search, you will get instant results that often range from a few minutes. On the contrary, an organic search takes more time to show the results often taking weeks, months, or even years.
Paid search traffic is paid as you Pay-per-Click on a Cost-per-Click basis. This means that you pay a fee every time a user clicks on your ad. In this, you buy traffic for your website by paying Google to show your ad. On the other hand, organic search traffic is free.
It's much easier to measure ROI in terms of paid results. With paid results, ROI is stagnant and can decline over time. Whereas ROI can be hard to measure in the case of organic search results but it does improve with time. In the long term, organic search offers a very good Return on Investment (ROI).
Similarities between organic & paid search results
Visibility & Rankings:
One of the most important functions of SEO is to increase visibility so that it makes it easy for the customers to find you when they are looking for something that you have in-store. Visibility is also directly linked to Rankings.
Importance of On-page SEO:
On-page SEO tells about your company’s how-about to Google and also the way to add value to your visitors. On-page SEO optimizes human eyes as well as search engine bots. Better optimization of your website highly leads to more traffic and more leads.
Some elements of On-page SEO:
Put your On-page SEO at work:
After finalizing your SEO plans, implement the necessary changes on your website.
Reminder: SEO is not usually a one-or-done deal as it requires continuous improvements. On-page SEO Template is an important element that helps to guide your SEO strategy for months and even years to come.
Link building is the process of acquiring links to your website from other websites and these are called backlinks. Acquiring links from high-quality sites results in getting authority over your site as well as helps you to rank higher in SERPs.
Importance of Link Building:
If your website is new and doesn't have much authority, then you can get backlinks from other high-end quality sites which help Google to see your site as more authoritative.
It is also essential to create high-quality content that is worth linking to and your brand should use link-building strategies to bring more backlinks.
Types of backlinks:
NoFollow vs. Follow
Links from users
Natural Links from blogs or other sites
Technical SEO refers to a process that ensures that your website meets the technical requirements of modern search engines that helps in the improved overall ranking. Some important elements of technical SEO involve crawling, indexing, rendering, and website design.
Importance of Technical SEO:
You can ensure that your website’s design is the best with the best content but if your technical SEO is messed up then you are not going to make it on top. It is necessary for a search engine to be able to crawl, render and index the pages of your website.
The bottom line is even if Google and other search engines index your pages, still your website will have to be fully optimized with technical SEO to rank. It should be secure, mobile-friendly, free of duplicate content, have a faster loading speed, and many more.
This refers to a form of digital marketing that leverages the use of social media platforms for a business to achieve its marketing as well as branding goals. Social media marketing is much more than just creating and posting on your business account it requires an efficient strategy with measurable goals.
It is a type of online marketing that involves the company or advertisers paying a fee each time their ads are clicked. It is essentially a way to buy paid visits to your website rather than going for organic leads. For example, if we bid on “best digital marketing services”, our ad has a high chance to show on top of the Search Engine Result Page.
Email marketing is an influential marketing channel as well as a method of digital marketing that helps a business to promote its products and services via email. It helps to make your customers aware of your latest items and offers that highly contribute to your marketing efforts. Email Marketing helps to generate leads, brand awareness, customer relationships, and customer engagement.
Affiliate Marketing is the process of promoting other people’s businesses or products in return for a considerable commission. These affiliate marketers share other businesses' products or services on a blog or any social media platform. Once these links are clicked on, they get paid for each purchase.
Mobile Marketing refers to a multi-channel and digital marketing strategy that aims to reach a specific audience via smart phones, tablets, emails, SMS, social media, or mobile applications. This leads to a high omnichannel engagement as customers' focus has shifted to mobile for any regular search or requirements.
Owned Media: It is referred to as something that a company owns and has full control over it. Generally, the website comes under owned media but social media and blogs also fall under this category.
Earned Media: This type comes under a promotion that is offered by a third party and is most commonly found on social media. For example, if a piece of content is posted and it's getting shared then you have no control over it. Any articles that are written about a company, any comments, or reviews are also earned media.
Paid Media: Paid media is the one in which the company buys exposure as the end goal is to drive traffic to a website or the sale point. The most efficient way of paid marketing is pay-per-click advertising as it only charges you when a viewer clicks on the link.
This era has been widely defined as a “Digital Marketing period”. This proves that digital marketing is a well-paid and good career option. According to statics, digital marketing is growing at a rate of 25-30% yearly and is showing no signs of retardation.
Digital Marketing also offers accelerated career growth as its a new field with fewer rules, and structures and needs innovation. So if you are ready to roll up your sleeves, work long hours, and involve in potential pitching, it's sure you will move forward.
Businesses today leverage online channels like social media, emails, search engines, websites, and many more hence the scope of digital marketing in 2021 and 2022 has been drastic growth. India has become the 2nd largest number of internet users in the world.
Another reason is the growth in search volume per month for digital marketing courses as it comes to a whopping growth rate of 49.5% in May 2020.
Therefore, the overall growth of digital marketing has been commendable and the numerical highlight the upward trend in the near future marking the scope of digital marketing to be secure and bright.
Marketing has become an important element of owning a successful firm in today’s competitive world. Gaining a digital marketing service is a must-have for every business in the online corporate economy.
Keeping this in mind, Dixinfotech is the best digital marketing company in Gurgaon that provides complete live training and works on live projects. Our economical rate helps individuals to implement our services and also leverage our high-end technologies.
Dixinfotech also provides live training that helps individuals to gain in-depth knowledge and learn to build strong concepts in the online marketing field.
I hope you enjoyed this little introduction to Digital Marketing. In this guide, I wanted to go beyond a simple definition of Digital Marketing.