Making SEO a Vitamin for your Business

Making SEO a Vitamin for your Business
By Dixinfotech Team on 31 Oct,2022

The online marketing industry is very vast and in today’s era, it is very important to market your business effectively. The answer lies in the way you understand how SEO contributes to business growth in all prospects can be tricky. In this guide, you will learn how can SEO contribute to your business growth and build strategic plans.

By the end of this article, you will understand:

  • What is SEO
  • How does SEO grow your business
  • How to get started with SEO
  • Approaches to getting started with SEO

What is SEO?

SEO stands for Search Engine Optimization, a digital marketing strategy that assists your website to rank higher in relevance to targeted keywords. An efficient SEO strategy increases your website’s visibility and helps to bring quality leads to your website. SEO mainly focuses on organic search results and does not trade with ads on the Search Engine Result Page (SERPs).

How does SEO grow your business?

SEO increases your brand's online visibility

SEO is a pathway for visibility as it brings your online business in front of people. SEO’s visibility ranges from 0% to 100%, wherein 0% means none of your targeted keywords are in the top 50 and 100% means all of your keywords are ranked in the top fifty. Google translates over 3.5 billion searches per day which is over 40,000 search queries every second.

This demonstrates that an organic result drives over half of the website traffic. People are turning to search results for all sorts of questions and SEO helps your business to show up as the top results. This helps in increasing online visibility.

SEO helps to build the right audience

Firstly you need to understand what a target audience is:

To put it simply, a target audience is potential customers that you intend to attract to your website. This is done by conducting keyword research which will let you know in what services people are interested in.

The more this targeted audience will visit your website, the more benefits you will have in terms of brand affinity and brand value.

SEO helps to convert leads

To rank in Google, your business will need high-quality content that keeps customers engaged. So, implementing necessary changes as per SEO guidelines improves the user experience, boosts ranking, and increases conversions. Users are drawn to brands with improved usability and design as it provides them with confidence to buy.

SEO brings quality leads to your website

SEO is an excellent tool that brings quality leads and potential customers to your online business. SEO helps your business to reach people who have already shown interest in the products and services offered by you. People who land on your website via organic search are likely to be qualified leads and have more chances to become potential customers.

SEO improves brand awareness

SEO focuses on improving the user experience which brings your business in front of the people. Your website’s speed, design, content, and responsiveness, all play a crucial role in brand awareness. This will help you to rank higher in SERPs and the more often people see your brand, the more they will get familiar with it.

SEO increases trust and credibility

SEO benefits your company to rank higher which automatically lets people view your brand as more credible and trustable. Google ranks high-quality authoritative content, so when your website rank is higher and you appear at the top, people are more likely to view your website as more credible, trustworthy, and authoritative.

SEO aids in edging out the competitors

SEO is a digital marketing strategy opted for by web development company that assist in beating competitors in SERPs. Improving SEO strategies will help you to stay competitive when people search for any information and services.

Search Results are highly competitive, so it is important to invest in a potential SEO strategy and only the best SEO company in India will assist your brand to stay ahead of the competition.

SEO has long-term benefits

SEO is a long-term investment as it takes time to grow. SEO continues to deliver results even with the initial investment that you made. A page will continue to rank well with just a minimal amount which highly differs from paid advertisements.

Get the best benefits of implementing SEO and seek the guidance of the top - notchWebsite designing company in India.

How to get started with SEO?

There are several approaches that you can opt to start with SEO. Let’s look at a few ways to build a successful SEO strategy for your business.

Get a Domain

The length, keywords, and extension of a domain name are essential elements of an SEO strategy. A reputable, clearly focused, and simple domain name will draw more attention and traffic from users and search engines. Don’t panic if you already have one as most of the domains are fine for SEO. But if you are still looking for a domain, keep in mind that short, simple, and memorable domains are the best for the long run. A safe bet is often your company name without any unique characters or hyphens.

Top Level Domain

This is the part after the website name, like .com. Your selection of TLD does not choose for SEO but the most trusted among all as per SEO experts is .com as people are familiar with it. For charities, most .org is used.

TLDs should be avoided because spam is frequently associated with them. However, if you have one, you can still create a reliable, and high-ranking website.

Use a superior web hosting solution

An adequate web hosting solution is very important in terms to outrank your website from your competitors. Dixinfotech focuses on three main S’s:

⦁ Security: We keep your website’s security a priority and make sure that your data are safe and secure

⦁ Server: Makes an effort to lessen the time needed to travel between server and visitor as we examine where your main traffic is.

⦁ Support: Dixinfotech is there for its clients 24*7 and provides the necessary resources whenever required.

Dixinfotech is a digital marketing company in Gurgaon that focuses on developing businesses and strong online personas.

Create a positive user experience

If the visitors to your site tend to give a positive experience, your website will automatically be ranked by Google. Here are a few approaches to consider:


HTTPS keeps your communication and transactions secure as no one wants their personal data to be vulnerable to hackers.

Select an appealing design

A visually appealing website is minimalist in nature and resonates with your brand message. It should also be easy to use for customers.

Make sure it’s responsive

Make searches and purchases are now done on mobile so make sure that your site should be pleasant to use on mobile as it is on desktop.

Use a font size that is readable

People around the corner surf web pages on all kinds of devices so make sure that the content is readable on all boards.

Avoid having too many pop-ups and ads

It's a fact that everyone hates ads, but sometimes we do need them for promotion. But having too many ads may not lead certain pages to rank as higher as expected.

Page Speed

Page Speed is one of the important factors for Google’s algorithm as slow-loading sites turn visitors away. A fast-loading site improves your ranking, user experience, and conversion rate.

Create a site structure

A site structure helps your visitors in navigation and to define your site’s structure.


Each brand becomes an internal link to help move from one website to another smoothly.

Internal links are important for successful SEO for many reasons:

  • Helps search engines to find pages and index them
  • Helps to pass through Page Rank around your website
  • Aids search engines in understanding the content of your page

Use a rational URL structure

A URL structure signifies an address on the internet and is made up of a protocol, domain name, and a path.

URLs form the organization of your website’s content as they are the link between content and visitors. They tell Google what different pages of the website are about so that your website ranks higher. A logical URL structure with page hierarchies improves the user experience as well.

Install an SEO plugin

The SEO plugins allow your business to easily optimize metadata. These plugins tell search engines about your page and create special features on websites and blogs making them complete.



Approaches to getting started with SEO

There are various approaches you can take to start SEO:

Doing SEO yourself

One of the best things about SEO is that you can do some SEO work by yourself. It will take a lot of time and effort to perform your own SEO, including time to educate yourself on the subject and time to put your selected strategies into practice. If you're just getting started with SEO, you might not even notice the best results right away.

People also do SEO on their own as it helps them to save a lot of money as it just needs your precious time to spend on it. SEO helps in boosting your ranking when you are just getting started.

Building an in-house SEO team

Hiring an in-house SEO Company in India is yet a good way to do your SEO. By adopting this method, it will be much easy for you to control your SEO process without having much work to do by yourself. Make sure that your investment is worthwhile as it involves hiring your own SEO experts.

However, hiring SEO professionals can eb challenging if you have no idea about SEO. The benefits lay here as hiring in-house people working full-time for your SEO score, you can have full control over your efforts.

Hiring Freelancers

Hiring freelancers is also a good way to promote your SEO success as freelancers can assist you to do your own SEO or help your in-house team. The freelancers can even take lead on your SEO efforts.

Hiring freelancers is a great way to work with an outsider professional but it does come with certain challenges. You will have to make sure that each freelancer is providing you with the value you expect.

Hiring an SEO agency

Another approach is hiring a professional SEO agency as you get a team of experts and the required resources. An agency is an expert in getting results quickly and also helps in developing a custom SEO strategy for your business.

Working with a professional agency requires more commitment as compared to freelancers. You need to vet each agency and make sure they are delivering efficient results. So, it's very important to look at the reviews and testimonials and clear your doubts.

At Dixinfotech, we believe in transparency being a top-notch Website designing company in India, you have the power to talk to one of our professionals and receive a free evaluation. You can call 9717106162 or contact us online today!

Harness the power of SEO for business growth with Dixinfotech

Are you looking to introduce SEO in your business or want to grow your current SEO performance? Dixinfotech has both. With 20+ years of experience in digital marketing and being the leadingWeb design company in India, We own 400+ digital marketing experts.

Working with us gives you the advantage of getting a customized SEO strategy that suits your business needs and is particularly designed to meet your business goals. As we implement our strategy, our representative will provide you with complete records of our progress.

Over the years of our setup, we have focused on delivering the best results as we have generated more than (no. of leads) million leads and (revenue) revenue for our clients. Want to learn more?

Request a free quote or call us at9717106162 to speak to our SEO specialist.


How many SEO keywords do you include in your online articles

It’s always good to focus on a single topic to make your page rank in SERPs. You should focus on two to three primary keywords per page.

Dixinfotech, a Web design company, in India helps you to place your keywords strategically and promote your business growth.

Are there any good websites to talk seo out there

Yes. Dixinfotech is the Best SEO company in India, as we boost your site’s SEO with the help of in-built features.

Which is a better seo plugin

Yoast SEO is one of the best SEO plugins for WordPress as it handles the technical optimization of your site and optimizes your content.

SEO consultants what do you charge

Dixinfotech, a Web design company, in India, assists you to build an effective SEO strategy and the charges are very economical. Click here to get in touch with us and know our rate.

Is website seo optimization important for gmb ranking

Yes, it's important to have a gmb rating as you want to make sure that when a consumer search for local services, your company appears on top.

Is seo pointless unless you rank on the first page of google

SEO is mainly for generating new leads and promoting sales. So, if you are just focusing on Rank 1 then you have to rethink as you are ignoring a huge part of the customer acquisition process.

How do seo agencies retain clients?

Dixinfoetch retains its clients by maintaining a solid project management tool. We review our client's progress on a regular basis and consider many more factors that help us to retain clients.

What is the future of SEO

SEO is only going to grow rapidly in the future. It is important to make sure that you follow the best practices of SEO to get top ranking in SERPs.

How do I write seo-friendly content?

Make use of headlines and sub-heads

Add a link to previous content

Maintain the minimum length of your content

Select high-ranking keywords

Optimize your images

Make sure the content is shareable

Write high-quality content

Do startups need search engine optimization (SEO)

An SEO strategy should always be a part of your online business from start. This strengthens the marketing potential of your business in the long run. It also eliminates obstacles and helps people to find you on top of the search engine result page.

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