Search engine optimization (SEO) is the process of improving the air and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as natural or organic results) rather than lecture to traffic or paid traffic. Unpaid traffic may originate from substitute kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
As an Internet verification strategy, SEO considers how search engines perform, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO (Search engine Optimization) is performed because a website will make a obtain of more visitors from a search engine as soon as websites rank sophisticated vis–vis the search engine results page (SERP). These visitors can subsequently potentially be converted into customers.