When a website is acquired, the current owner might use it rebranding or for simply passing link juice and traffic to another website. As a result, all inbound links now redirect to a new page. This is a bad overall experience and can be devastating to your organic rankings. Try to scan all outbound links and check if they are going to a relevant destination.
If we are dealing with content-heavy websites, posts regularly get updated. The perfect meta description you designed might not be valid anymore. Your focus keyword should be given full attention in the meta description. Update to your descriptions along with content to create engagement and enhance click-through rates.
John L.
This is a very important factor in ranking for mobile. A responsive website design uses grids to align content onto your website. This grids automatically realign and scale for mobile users as well.
John L.
When modifying content on a regular basis, internal links can get lost or removed. While losing internal links is not that much of a problem, it can still affect search engines and leave a bad user experience.
Page speed is going to be a ranking factor for mobile search in 2018. Poorly optimized mobile sites will be ranked down according to Google, this update will come in July. Simply adding a few plugins and calling it done won’t help the cause. Every additional plugin added will make the page speed a bit slower. Try to be minimalist in your website approach and use the plugins you really need.