10 Biggest & Best PPC Features Of The Year

Google Ads: No More Expanded Text Ads

It was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are now dominated by the Responsive Search Ads format.

Microsoft Ads: Video Ads Debut

With the expansion of the Microsoft Audience Network, they officially debuted Video Ads just last month. While Video Ads were beta tested in 2021, they are now generally available in the following areas: *United States. *Canada. *United Kingdom. *France. *Germany. *Australia. *New Zealand.

YouTube Ads: Audio Takes Center Stage

Officially out of beta testing, Google announced Audio ads available to all advertisers in October 2022.

Facebook Ads: New Tools For B2B And Small Businesses

In May 2022, Facebook announced new tools specifically for B2B and small businesses. These tools include: *Messaging and Conversation Features. *Lead Generation and Customer Acquisition Tools.

Instagram Ads: Introducing AI-Powered Ads

As this platform has become more shoppable, Instagram released a new AI-powered ad called “Multi-advertiser ads.”