{"id":525,"date":"2022-10-31T19:37:30","date_gmt":"2022-10-31T14:07:30","guid":{"rendered":"https:\/\/www.dixinfotech.com\/stories\/?post_type=web-story&#038;p=525"},"modified":"2022-11-03T18:49:00","modified_gmt":"2022-11-03T13:19:00","slug":"5-digital-marketing-roi-metrics-you-need-to-know","status":"publish","type":"web-story","link":"https:\/\/www.dixinfotech.com\/stories\/web-stories\/5-digital-marketing-roi-metrics-you-need-to-know","title":{"rendered":"5 Digital Marketing ROI Metrics You Need To Know"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700\" 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publisher-logo-src=\"https:\/\/www.dixinfotech.com\/stories\/wp-content\/uploads\/2022\/09\/cropped-dixinfotech-removebg-preview.png\" title=\"5 Digital Marketing ROI Metrics You Need To Know\" poster-portrait-src=\"https:\/\/www.dixinfotech.com\/stories\/wp-content\/uploads\/2022\/10\/cropped-paper-analysis_1098-15678.webp\"><amp-story-page id=\"916333c2-1429-464e-9872-1fd904643176\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1a4e6dff-a53c-48b2-b47e-89df436bc906\">\n<div style=\"position:absolute;width:266.63398%;height:100%;left:-83.31699%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4078&amp;h=2719&amp;fit=max\" alt=\"person using macbook pro on black table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4078&amp;h=2719&amp;fit=max 4078w,https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3262&amp;h=2175&amp;fit=max 3262w,https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2446&amp;h=1631&amp;fit=max 2446w,https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1631&amp;h=1087&amp;fit=max 1631w,https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=815&amp;h=543&amp;fit=max 815w,https:\/\/images.unsplash.com\/photo-1599658880436-c61792e70672?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxnb29nbGUlMjBhZHxlbnwwfHx8fDE2NjcyMjQ4MDM&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:19.41748%;top:66.82848%;width:68.4466%;height:28.9644%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7092198581560284% 0.7092198581560284% 0.7092198581560284% 0.7092198581560284% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%;background-clip:content-box;background-color:#ffe747\" id=\"el-075883d3-f341-4ae4-a64d-f73289fefc42\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11569148936170148% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.4184397163120568% 2.8368794326241136%;color:#000000\"><span><span style=\"font-weight: 700\">5 Digital Marketing ROI Metrics You Need To Know<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d4a0cbfc-2f77-4282-b338-2b93e49d8a22\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#404040\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-77c68191-3ed8-4661-8a68-86f6c6b50b55\">\n<div style=\"position:absolute;width:266.63995%;height:100%;left:-59.2459%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4990&amp;h=3327&amp;fit=max\" alt=\"green plant in clear glass vase\" srcSet=\"https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4990&amp;h=3327&amp;fit=max 4990w,https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3992&amp;h=2662&amp;fit=max 3992w,https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2994&amp;h=1996&amp;fit=max 2994w,https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1996&amp;h=1331&amp;fit=max 1996w,https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=998&amp;h=665&amp;fit=max 998w,https:\/\/images.unsplash.com\/photo-1579621970795-87facc2f976d?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxfHxjb3N0fGVufDB8fHx8MTY2NzE5MDg2Nw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:3.8835%;width:81.5534%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%;background-clip:content-box;background-color:#ffe747\" id=\"el-0131fde0-07c1-432c-a675-925c4097e5ab\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09709821428571373% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.1904761904761905% 2.380952380952381%;color:#000000\"><span><span style=\"font-weight: 700\">Cost per lead (CPL)<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:54.69256%;width:76.94175%;height:44.66019%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.7246376811594203% 0.7246376811594203% 0.7246376811594203% 0.7246376811594203%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-3e5b680c-4058-4ac4-af92-5cac9d7e0b65\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1242113564668772% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:1.2618296529968454% 2.5236593059936907%;color:#000000\"><span><span style=\"font-weight: 700\">Knowing your cost per lead lets you know how well your marketing efforts are performing and give you the insight you\u2019ll need for making further strategic and budget decisions.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"78fcb752-24ce-45aa-80b2-5f3c96d14e6f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9d9d9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8dd43e52-3a43-409c-b75b-8212c3ae8ea6\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5184&amp;h=3456&amp;fit=max\" alt=\"person typing on gray and black HP laptop\" srcSet=\"https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5184&amp;h=3456&amp;fit=max 5184w,https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4147&amp;h=2765&amp;fit=max 4147w,https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3110&amp;h=2073&amp;fit=max 3110w,https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2073&amp;h=1382&amp;fit=max 2073w,https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1036&amp;h=691&amp;fit=max 1036w,https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxMXx8Z29vZ2xlJTIwYWR8ZW58MHx8fHwxNjY3MjI0ODAz&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:3.8835%;width:81.5534%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%;background-clip:content-box;background-color:#ffe747\" id=\"el-76e3032e-d26a-4bc9-ac20-0a4714d05365\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09709821428571373% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.1904761904761905% 2.380952380952381%;color:#000000\"><span><span style=\"font-weight: 700\">Lead Close Rate<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:6.06796%;top:44.66019%;width:88.83495%;height:55.50162%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.546448087431694% 0.546448087431694% 0.546448087431694% 0.546448087431694% \/ 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-8c1165e3-e94b-44fb-b5aa-f4dd9a341572\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10758196721311496% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:1.092896174863388% 2.185792349726776%;color:#000000\"><span><span style=\"font-weight: 700\">Too often, this is happening offline which means that data isn\u2019t being integrated into analytics or the online data you\u2019re gathering.<\/span><br \/>\n<span style=\"font-weight: 700\">That\u2019s fine, but you need to make sure you keep an eye on your lead close rate so you can check that against the leads being generated.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1e4185fc-fa2b-4e68-bd94-3350dadfffaf\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2bce777b-dbf2-4152-88d4-4a4cdcb55af5\">\n<div style=\"position:absolute;width:266.63895%;height:100%;left:-83.31948%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4810&amp;h=3207&amp;fit=max\" alt=\"graphs of performance analytics on a laptop screen\" srcSet=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4810&amp;h=3207&amp;fit=max 4810w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3848&amp;h=2566&amp;fit=max 3848w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2886&amp;h=1924&amp;fit=max 2886w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1924&amp;h=1283&amp;fit=max 1924w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=962&amp;h=641&amp;fit=max 962w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw4fHxnb29nbGUlMjBhbmFseXRpY3N8ZW58MHx8fHwxNjY3MjI0ODYw&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:23.30097%;top:4.20712%;width:52.6699%;height:15.04854%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9216589861751152% 0.9216589861751152% 0.9216589861751152% 0.9216589861751152% \/ 2.1505376344086025% 2.1505376344086025% 2.1505376344086025% 2.1505376344086025%;background-clip:content-box;background-color:#ffe747\" id=\"el-5dfe0d3e-5a1c-4599-8157-528f2c62ccba\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1503456221198148% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.8433179723502304% 3.686635944700461%;color:#000000\"><span><span style=\"font-weight: 700\">Cost Per Acquisition<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.82524%;top:50.32362%;width:88.83495%;height:49.83819%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.546448087431694% 0.546448087431694% 0.546448087431694% 0.546448087431694% \/ 0.6493506493506493% 0.6493506493506493% 0.6493506493506493% 0.6493506493506493%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-5ff4d1ec-bedc-459b-8f3e-1b72330ff6c5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10758196721311496% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:1.092896174863388% 2.185792349726776%;color:#000000\"><span><span style=\"font-weight: 700\">Many digital marketing leaders operate on Cost per Acquisition (CPA) models as they only pay for lead or sales based on a set amount or goal.<\/span><br \/>\n<span style=\"font-weight: 700\">This helps push and drive goals to conversions or pre-set outcomes.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1a36ba89-7891-4c49-86ac-42a5a4c5ae47\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#262640\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-68bc46f1-605c-4cdf-94dd-1ff6c867428e\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-63.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5184&amp;h=3456&amp;fit=max\" alt=\"person using laptop\" srcSet=\"https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5184&amp;h=3456&amp;fit=max 5184w,https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4147&amp;h=2765&amp;fit=max 4147w,https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3110&amp;h=2073&amp;fit=max 3110w,https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2073&amp;h=1382&amp;fit=max 2073w,https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1036&amp;h=691&amp;fit=max 1036w,https:\/\/images.unsplash.com\/photo-1516321318423-f06f85e504b3?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxNXx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg2MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:23.54369%;top:5.50162%;width:52.6699%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9216589861751152% 0.9216589861751152% 0.9216589861751152% 0.9216589861751152% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%;background-clip:content-box;background-color:#ffe747\" id=\"el-ea6d7df2-9f48-4b86-84a1-cf7929e5eaaa\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1503456221198148% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.8433179723502304% 3.686635944700461%;color:#000000\"><span><span style=\"font-weight: 700\">Average Order Value<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:6.06796%;top:64.40129%;width:88.83495%;height:28.31715%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.546448087431694% 0.546448087431694% 0.546448087431694% 0.546448087431694% \/ 1.1428571428571428% 1.1428571428571428% 1.1428571428571428% 1.1428571428571428%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-5a8b4ad0-4399-4d5b-be41-6743df5849d5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10758196721311496% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:1.092896174863388% 2.185792349726776%;color:#000000\"><span><span style=\"font-weight: 700\">AOV is an essential metric that can help marketers keep track of profits and manage revenue growth and profit reporting.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e3c5f031-cb39-4885-8c6d-595b887b4638\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7539e81d-af53-4581-a0c8-2cdc9c5c2455\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3999&amp;h=2666&amp;fit=max\" alt=\"black and silver laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3999&amp;h=2666&amp;fit=max 3999w,https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3199&amp;h=2133&amp;fit=max 3199w,https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2399&amp;h=1599&amp;fit=max 2399w,https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1599&amp;h=1066&amp;fit=max 1599w,https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=799&amp;h=533&amp;fit=max 799w,https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z29vZ2xlJTIwYW5hbHl0aWNzfGVufDB8fHx8MTY2NzIyNDg4NA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:3.23625%;width:74.02913%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6557377049180327% 0.6557377049180327% 0.6557377049180327% 0.6557377049180327% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%;background-clip:content-box;background-color:#ffe747\" id=\"el-27f32c8c-cb8d-46db-82c6-8c96fb1f0d1b\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10696721311475349% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:1.3114754098360655% 2.622950819672131%;color:#000000\"><span><span style=\"font-weight: 700\">Conversion Rates By Channel<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.03883%;top:39.15858%;width:87.13592%;height:61.00324%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5571030640668524% 0.5571030640668524% 0.5571030640668524% 0.5571030640668524% \/ 0.5305039787798408% 0.5305039787798408% 0.5305039787798408% 0.5305039787798408%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-f089bbd1-1aa4-46b8-8751-ac717b5cbab8\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10967966573816176% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:1.1142061281337048% 2.2284122562674096%;color:#000000\"><span><span style=\"font-weight: 700\">Conversion rates can be a better indicator of success and let you know where the best opportunities lie.<\/span><\/p>\n<p><span style=\"font-weight: 700\">Let\u2019s say 75% of your traffic comes from organic marketing and 25% from PPC. But lo and behold, your PPC conversion rates are double that of organic.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"56473a59-2287-450c-90d6-1c25e571a4c6\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-738a9823-4c01-4445-a2da-50e934e20d06\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -209.0209%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -58.776677080000006%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -19.982398040000003%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 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