5 Powerful Email Marketing Tips You Need To Know

Create Optimized Lead Magnets

A lead magnet is usually the first thing visitors see when they land on a brand’s website. It gets them to click through and read more about a brand, so it needs to be eye-catching and compelling.

Craft A Welcome Series

Welcome emails are usually sent automatically to new subscribers when they sign up, purchase a product, or make an account.

Implement Automation

So now, you’ve done the work to craft an email series. Next, it’s time to automate their delivery, so you don’t have to send them out each time you need to, according to your schedule.

Design Mobile-Friendly Emails

Most people use their phones to check their emails, so making them mobile-friendly is crucial.

Personalize Your Emails

Personalizing your emails makes them feel less like spam. Plus, it gives your subscribers a sense of connection to you.

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