SEO Definition –
Search Engine Optimization (SEO) refers to the art of generating organic search engine traffic to a website by improving on its search result ranking by search engine algorithms by means of efforts both on the website itself and at other strategic sites on the internet. With Google, Bing and the like investing in ever smarter bots to crawl the millions of websites just like yours, high-quality content is increasingly becoming an absolute necessity to stay on top. SEO is perhaps the most powerful tool to incorporate into your digital marketing campaign to increase click-through rate with measurable success in conversion and profit margin growth.
How SEO Works.
Simply typing “SEO definition” throws an almost instant result page with several websites with relevant themes. Obviously, there is more to it than meets the eye. It takes coordinated efforts of an interdisciplinary team of well-versed SEO experts and a solid marketing strategy to get a place among the first page of Search result pages SERPs but the financial incentive is a worthy trophy. It is important to note that any SEO plan worth of your money is not a one-time thing. It takes time and results are only gradual but a worthy investment if you seek to build an authoritative site with lasting ranking results. Here is how it’s done.
How to do SEO, On Page, and Off Page
In general Search Engine Optimization encompasses all efforts did both on your website and on other strategic sites to boost your Google et al ranking and make your site visible and accessible for improved click-through rate CTR and conversion hence profit growth. That which can be done on the website to be ranked is on the page while the links created elsewhere are off page SEO.
On Page SEO
From the internal structure and workability of your web design to the high-quality content and presentation, this tool will serve to align your website with your marketing goals. Relevant keyword infusion, backlinking to authority sites, internal linking, images, H tags, SEO Yoast and Url adjustment are some of the techniques employed in tweaking your website for improved rank.
Off Page SEO
A good number of high-quality inbound links from other authority sites to your website will ultimately improve ranking. On the contrary, poor links from low ranking sites will achieve quite the opposite. While search engine invests in ever more complex ranking algorithms and crawlers to index the world’s information, quality links still remain a key factor for better SERPs ranking. Other types of off page SEO include liking, commenting, reaching out to the target audience and answering query among others.
Types of SEO
Notably, there is yet another classification of SEO practices as Either Black Hat, Grey Hat or White Hat. As the names suggest, black hat deals with exploiting loopholes in algorithmic ranking systems to achieve rapid rank by dubious underhand methods while white hat observes Google’s descriptive authority ranking practices. Grey hat refers to a blend of the two. Holistic white hat SEO is the best investment for the long run. With this tool, you can achieve visible ranking results that are guaranteed to last beyond the next major update of Google’s bots.